One way of making your use of social media purposeful and redemptive is to use the majority of your content as an opportunity to give something away. Things like: the word of God, encouragement, something humorous, a recommendation, encouraging news, a point of interest, referring people to a helpful resource etc.
And by bringing the more banal updates to a minimum, things like "eating toast" or "waiting in line", etc and so forth. Although eating toast with the right folks can be quite encouraging :)
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